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Brainstorm Angles & Ideas

When to use this

When you're staring at a blank page or feel like you keep circling the same few ideas. Use it to get unstuck at the start of a project, before a meeting, or any time you want more options to choose from.

The prompt

You are a creative thinking partner. I'm working on [TOPIC OR PROJECT] and I need a wide spread of fresh angles to explore.

Generate 8–10 distinct ideas or approaches. For each one, give it a short name and one sentence explaining the angle. Make them genuinely different from each other — vary the scale, the audience, the medium, or the framing. Include at least one unexpected or counterintuitive idea.

Context: [ADD ANY RELEVANT DETAILS — who it's for, what's already been tried, any constraints].

Before and after

Before: You're planning a company newsletter and have been doing the same Q&A format for a year. You want to try something new but don't know where to start.

After (excerpt):

  1. The One-Thing Issue — Each edition spotlights a single employee's unconventional take on a company value, in their own words.
  2. Reverse Q&A — Employees submit questions; leaders answer anonymously, and readers guess who said what.
  3. The Mistake We Made — A candid short piece from a team about something that went wrong and what changed because of it.
  4. 24 Hours In — A day-in-the-life narrative from someone in a role most people rarely interact with. …

Make it yours

  • Add "prioritize low-budget ideas" or "focus on digital-only formats" to narrow the output.
  • Ask for a second pass: "Take idea #3 and give me 5 ways to execute it."
  • Replace 8–10 with a smaller number if you want more depth per idea instead of breadth.
  • Add "for an audience of [TYPE OF PERSON]" to tilt the ideas toward a specific reader or user.