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Open-House Promo Kit

When to use this

You've got an open house on the calendar and three things to write: a flyer blurb, an email invite, and a social caption. They need to sound like they belong together. Run the prompt once, get all three, then swap in your own open line if needed.

The prompt

Paste this into ChatGPT, Claude, or Gemini. Fill in the brackets. The AI fills in nothing — every detail comes from you.

You're helping me promote an open house. Using only the facts I give you,
write three short pieces of copy:

1. A flyer blurb (50–70 words). Lead with the standout feature. End with
   the date, time, and address on their own line.
2. An email invite (subject line + 3–4 sentences). Warm and direct. End
   with the event details.
3. A social caption (under 150 characters). Punchy. Include date and time.

Open-house facts:
- Address: [full address]
- Date and time: [e.g. Saturday, July 12 · 1–3 PM]
- Standout features: [e.g. renovated kitchen, large yard, corner lot]
- One thing worth mentioning: [e.g. easy highway access, quiet street]
- Tone: [e.g. warm / upscale / neighborhood-friendly]

Rules:
- Use ONLY the facts above. Do not invent amenities, directions, or
  neighborhood details I didn't provide.
- Describe the HOME and the EVENT, never the kind of person who should
  attend. Avoid phrases like "perfect for a family," "great for
  professionals," or "safe neighborhood."
- Do not use language that signals a preference or limitation based on
  race, color, national origin, religion, sex, familial status, or
  disability.
- Keep the address, date, and time exactly as I wrote them — do not
  paraphrase or reformat.

Before and after

What you start with — your raw notes:

42 Birchwood Ln, open house Sat July 12 1-3pm. Kitchen totally redone, big backyard with deck, 3 bed 2 bath. Corner lot, easy to find. Neighborhood is great for families. Upscale but approachable tone.

What you get back:

Flyer blurb:

A fully renovated kitchen anchors this 3-bedroom, 2-bath home on a generous corner lot. The large backyard and deck give you serious outdoor space. Come see it in person.

Open House · Saturday, July 12 · 1–3 PM 42 Birchwood Ln

Email invite:

Subject: Open House This Saturday — 42 Birchwood Ln

If you've been looking for a move-in-ready home with a renovated kitchen and a real backyard, this Saturday is worth your time. We're opening 42 Birchwood Ln from 1 to 3 PM — stop by, take a look, and ask us anything. No appointment needed. We'd love to see you there.

Social caption:

Renovated kitchen. Big deck. Corner lot. Come see it Saturday, July 12 · 1–3 PM — 42 Birchwood Ln.

Three things changed from the raw notes. "Great for families" is gone — that phrase is a fair-housing risk, and the prompt strips it automatically. The date and address appear exactly as you typed them. The standout feature, the kitchen, leads every piece instead of hiding in the middle.

Make it yours

  • Adjust the tone line. "Upscale but approachable" gives you a different result than "warm and neighborly." Try both and keep whichever fits.
  • Add a second standout feature. If the primary suite or the view is the real draw, add it to the list. The prompt leads with the first feature you list.
  • Ask for a text-message version. Add "4. A text-message invite (under 160 characters)" to the prompt and get a fourth piece in the same run.
  • Save the prompt as a template. Once the rules read right for your market, save it. Next open house, swap only the facts section.

Watch out for

Fair housing is the one you can't get wrong. Your copy sells the home and the event, not a buyer. The federal Fair Housing Act bars any promotion that signals a preference or limitation based on a protected class. Those are race, color, national origin, religion, sex, familial status, and disability. What matters is how an ordinary reader hears it, not what you intended. So avoid phrases like "perfect for a young family," "great for professionals," "safe neighborhood," or "walk to church." Describe the home and the event — never the people. Read every AI draft with that lens before it goes out. The prompt helps, but you're the backstop.

Accuracy is on you. The AI must not invent event details or amenities — the prompt says so. Still, confirm the date, time, and address yourself before anything goes live. A wrong open-house time on a flyer or social post is the kind of mistake that follows you.